Alt Strategy’s Newsletter

Alt Strategy’s Newsletter

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Ayushman Bharat-advertising vs maths
Ayushman Bharat-Govt of India’s much talked about policy is all over the news.
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Alt Strategy
Key lesson on Influencer marketing plus Linkedin promoted posts
India didn't have this trend earlier, but in the last five years, this entire industry of "high ticket clients," 💰 "become a millionaire," 💰 "automate…
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Alt Strategy
Video Editing has changed forever
Second AI tool in a week, things are getting started..
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Alt Strategy
Video Editors will lose jobs
Unfortunate but true,and it will increase.
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Alt Strategy
Most CMOs in India aren't CMOs ,they are Chief Promotion Officer
And what should a CMO's job be
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Alt Strategy
How small businesses are cracking the social media code vs large
Learn from small businesses who get it right.
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Alt Strategy

July 2025

Surprises for mom & SEX toys
Zepto-what's wrong?
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Alt Strategy
How candidate's "No-Shows" drain founders' resources
We can talk about hustle culture ,bad startups, a*** bossess and that conversation is required, but there is another side to it.
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Alt Strategy
How to use AI in marketing?
Sleepy Owl Coffee shows us how it’s done!
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Alt Strategy
Wakefit- Why are 'gaddas' being funded like a tech startup?
And what Wakefit's journey reveals about D2C consumer startups in India?
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Alt Strategy
Why Marketing is becoming so in-the-face / direct
and what to do before your audience stops caring altogether.
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Alt Strategy

June 2025

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