Video Editing has changed forever
Second AI tool in a quick timeline, things are getting started..
You will be blown away by this AI tool
I just did a short Substack on AI impacting video editing significantly* and here's another tool -Wonda by Wondercraft (not a paid post)
1. The launch video above is great
2. Their launch build-up was also crazy. Check out this cool video of the founder Youssef Rizk dressed in a fairy suit, riding a metro (Yes, you read that right ..) https://www.linkedin.com/posts/youssef-rizk-397b19107_sorry-for-the-delay-on-wonda-everyone-stuck-activity-7361337492593065984-q3Ia
Tell you the power of going offline and then capturing it via an interesting story for B2B marketing.
3. And then other videos which they shared before launch https://www.linkedin.com/posts/oskarserrander_in-my-ohio-barn-right-now-thinking-about-activity-7356355166280785920-Gzm0
4. And this launch post by Dimi Nikolaou which got 300 shares !!
And if you notice his feed, he doesn't endlessly talk random stuff what the the so-called 'personal branding' experts will tell you.. He talks, real relevant stuff and that's how marketing should be. Result: 100s of shares and 1000+ comments
I mention this because all of this was basics done right , and that's what a lot of B2B companies miss out on.
Basics-just simple things done well.
One thing, though, they could have done better on was getting email IDs from people for signup beyond the launch video and promoting the affiliates, because this video edit war is going to heat up, and affiliates will be a great source.
* The substack I wrote earlier this week on video editing changing :
Video Editors will lose jobs
AI is steadily chipping away at different job roles, and the next one to go is video editing.
And the MOST IMPORTANT thing, sign up to the tool here: https://www.wondercraft.ai/wonda
from- Saurabh Parmar, Fractional CMO https://outstandingspeakersbureau.in/speakers/saurabh-parmar/