Vibe Marketing-the biggest new trend in Marketing

First: Now there's apparently a name for the skill I have been working on.
Two: The name is a s*** one..it's 'Vibe Marketing'

I am all for change, but as marketers, can we have better names than something that sounds like a drunk pickup line? 

#vibemarketering?

For the uninitiated, what is vibe marketing?

Vibe marketing is a modern approach to marketing that leverages AI to create and execute campaigns efficiently. It involves humans setting the overall brand "vibe" or mood, while AI tools handle the execution of tasks like ad creation, analytics, and A/B testing.

This means marketers can focus on strategic direction rather than manual execution, streamlining the marketing process.

#AIs impact is real.
👉 Teams are going to change
👉 CMOS need to upskill ..fast
👉 Experience has value..because it's more about decision making and strategic calls
👉 Hands-on execution skills also have value, since teams will be leaner and when they get stuck, a skilled CMO has to tell them the tool, decision, etc.
👉 Domain Experience will be less relevant…its’s not depth but breadth that will be key. AI is skilled at depth, humans bring in breadth.

"Our vibe doesn't match" will not just be a breakup line but a rejection line too 😢 😢 😩 (That's the only part I am sad about..the nomenclature)

What’s your take?

Join the conversation here: click here

Public Service Announcement:

DO NOT change your Linkedin headline, first learn the skill.

Also, with all the noise around BluSmart and another Indian startup fraud . Here’s a post I wrote which is very relevant today

Who am I?

Saurabh, let’s talk here https://www.linkedin.com/in/saurabhparmar/