Economic Times article-Why Startups in India Are Burning Their Marketing Budgets on the Wrong Customers

If someone was to ask me, “Where do most startups in Asia, specifically including India, go wrong?” This is it.

Read here: https://brandequity.economictimes.indiatimes.com/news/marketing/why-startups-in-india-are-burning-their-marketing-budgets-on-the-wrong-customers/130844044

I’ve rarely shared my media coverage articles here - on my Substack or even on LinkedIn, but this is one of the most relevant pieces I’ve written, and I think I’ll write a few more on this topic.

Fix this, and I can guarantee that the failure rate of startups would reduce significantly.

But we don’t fix it because fixing it is maybe simple but hard, and It’s easier to just keep spending money on ads and celebrities and influencers versus doing the hard part.

Here’s another one-interesting but less relevant. https://bestmediainfo.com/special/guest-times/why-surreal-liquid-death-and-whole-truth-can-make-a-video-spread-organically-and-your-brand-cant-11777049

The above is key to building ROI

- Saurabh Parmar, Fractional CMO https://www.linkedin.com/in/saurabhparmar/.