๐ท Can an image make a sound without actually making a sound? ๐ค
The answer lies in the captivating campaign called:
โCoca-Cola - Try not to hear this!โ ๐ง๐
๐ฅ Prepare to be amazed as you dive into a series of stunning photographs showcasing classic Coca-Cola moments.
๐๐ช๐ต๐ฏ๐ฆ๐ด๐ด ๐ต๐ฉ๐ฆ โ๐ง๐ช๐ป๐ป๐ช๐ฏ๐จโ ๐ฐ๐ง ๐ต๐ฉ๐ฆ ๐ฃ๐ถ๐ฃ๐ฃ๐ญ๐ฆ๐ด, ๐ต๐ฉ๐ฆ ๐ถ๐ฏ๐ค๐ข๐ฑ๐ฑ๐ช๐ฏ๐จ ๐ฐ๐ง ๐ข ๐ฃ๐ฐ๐ต๐ต๐ญ๐ฆ, ๐ข๐ฏ๐ฅ ๐ต๐ฉ๐ฆ ๐ฐ๐ฑ๐ฆ๐ฏ๐ช๐ฏ๐จ ๐ฐ๐ง ๐ข ๐ค๐ข๐ฏ - ๐ข๐ญ๐ญ ๐ช๐ฏ ๐ฎ๐ข๐ค๐ณ๐ฐ ๐ช๐ฎ๐ข๐จ๐ฆ๐ณ๐บ! ๐พ๐
๐ก But hereโs the twist:
The headline challenges you to resist playing those sounds in your head. Itโs a battle between temptation and self-control.
Can you avoid hearing the sounds, or will you succumb to the allure of your senses? ๐๐คซ
๐ This phenomenon is known as Synesthesia, where different senses intertwine in our brains.
The campaign cleverly uses visual stimuli to trigger an automatic association with specific sounds, creating an auditory illusion that fills the silence with expected noises. ๐ง
๐ฅFrankly this is the first time I have come across a campaign like this. It's really smart!
And a bit ironic for me given that my last post was on how a great brand like PeakXV is missing the basics of marketing communication and using a very advertorial approach whereas a brand like Coke which was known for its advertising is trying innovation like this. ย
Written by - Saurabh
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