Bombay Shaving: selling its brand at 999 for 1
Despite massive funding why are some Indian D2C brands failing
Bombay Shaving Company is destroying a brand that already enjoys consistent sales
🤔From Zomato to Zepto to Cred, every platform has some version of BSC coupons.
It's unfortunate that when:
The founder has such a huge media reach
They have massive funding for a personal care brand
Yet they can't get the brand and marketing right or rather are destroying it with tactics like this.
What do you think about this? Is 499, 799, or 999 to 1, a right fit to build a business or a brand?
By - Saurabh